Mercato Invests Growth Capital in Central Logic to Accelerate Sales

Mercato Invests Growth Capital in Central Logic to Accelerate Sales

SALT LAKE CITY, UT – September 12, 2012 – Growth capital investor Mercato Partners has led a round of financing in Central Logic, an innovation leader of web-based, patient flow technology solutions for hospitals and hospital systems.

Central Logic selected Mercato Partners to help fund the expansion of sales channels, execute targeted marketing initiatives and launch new products and services. CEO Darin Vercillo, MD commented, “We chose Mercato because of their unique expertise in accelerating growth. They have relevant experience building market leading companies and are the perfect partner for us.”

Central Logic’s web-based product line, allows hospitals to enhance their operational efficiencies while increasing patient admissions and improving overall quality of care.  The company has recently been recognized by Inc Magazine as the 10th fastest growing healthcare company in America.

“The company’s compelling value to customers, established products in the market and a reputation for innovation across the industry position them for continued growth,” commented Alan E. Hall, Managing Director at Mercato Partners. “We are excited to work with Central Logic’s team in expanding their customer base and transforming the way hospitals manage patient flow.”



Central Logic is the healthcare industry’s leading provider of innovative transfer center and bed management solutions. The company’s rapid growth is fueled by its ability to replace antiquated software in the most forward-thinking hospitals and medical systems. Central Logic’s customers include HCA, Cleveland Clinic, Sutter Health, Memorial Hermann, Baptist Health South Florida, and hundreds more.


Mercato Partners invests growth capital in technology, branded consumer and digital media companies. Founded by sales expert Alan E. Hall and serial entrepreneur and private equity investor Greg Warnock, PhD, Mercato has a distinct competency in helping high growth companies accelerate sales, develop new channels and expand to new markets. For more information about Mercato Partners visit or call 801-220-0055.