Jim Hughes Brings Deep Healthcare Experience to Chief Marketing Officer Role at Central Logic
Sandy, UT — November 5, 2018 — Central Logic, the pioneer and leading innovator in transfer center software solutions, introduces a new member of its executive leadership team, Jim Hughes, adding decades of healthcare and technology experience to the company. As Chief Marketing Officer, Hughes is responsible for overseeing the planning, development and execution of Central Logic’s marketing and visibility initiatives.
Hughes takes over the marketing function at a momentous time, as Central Logic aims to build on its track record of enabling some of the nation’s largest and most respected health systems to grow revenue, reduce patient leakage and, in general, improve timely access to care. Reporting directly to CEO Angie Franks, Hughes, along with his team, will drive revenue growth by increasing sales through effective marketing, using market research, pricing strategy, product marketing, marketing communications, advertising and public relations.
“I’m excited to welcome Jim, whose deep experience in healthcare marketing and executive leadership will help our clients improve their clinical, operational and financial outcomes,” said Franks. “He understands what motivates healthcare decision-makers, and he speaks their language.”
Since 1994 Hughes has served in a variety of healthcare industry leadership positions, including: Chief Marketing Officer at Upsher-Smith Laboratories, Inc.; Business Development Manager at Medtronic Neurological; and Chief Executive Officer/Chief Operating Officer at JG Viventem, a pharmaceutical startup company that he cofounded. Among his many core competencies are strategic planning, market development, communications and public relations, change management, field sales deployment and marketing automation.
For Hughes, the decision to join Central Logic made sense from a number of perspectives. “This is a company that’s definitely on the rise, with huge potential for growth,” he states. “But, above all, I’m thrilled to be part of an organization with a deeply felt mission to improve people’s lives. That’s ultimately what Central Logic aims to achieve with our technology — enabling the seamless delivery of high-quality healthcare, enhancing patient outcomes while driving growth for our clients.”
About Central Logic
For health systems, managing patient transfers is a live-saving endeavor. Central Logic is a pioneer in the space and was founded in 2005 solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 95% customer retention rate. The company has been named a “fastest growing private company” by both Inc. 500 and Utah Business Magazine. For more information, visit www.centrallogic.com.